Active Tag

The cow monitoring
solution

that tracks, analyses and alerts you

Datamars Active Tag device

As soon as you get an alert, a thousand
questions race through your mind.

Is it a health issue? A drop in activity? Signs of heat?
Or just a temporary change in behavior?

It’s time to expect more from your livestock monitoring.

Active Tag is designed to give you unprecedented control. It continuously tracks activity, health and behavior, detecting early signs of heat and reproduction or health issues.

With advanced technology, it collects real-time data and sends instant notifications directly to your smartphone and computer.

Cow wearing an Active Tag

The monitoring system that
changes the game.

Detects, alerts, and helps you act in time.

Active Tag app

Relying solely on visual observation can be challenging - especially on today’s large and dynamic farms.

Active Tag gives you real-time insights, so you can spot key events and potential issues before they impact your herd. Less guesswork, more control, better results.

It’s worn by the animals,
but you always have it with you
on your phone or computer.

Reproduction

Detects heat signals in real-time and manages the full reproductive lifecycle helping you improve conception rates and herd productivity.

Reproduction

Health

Identifies early signs of health issues, helping you to act in time to improve animal welfare, cut treatment costs, and keep your herd productive.

Health

Group Activity

Provides real-time updates on both planned and unexpected group movements, helping you minimize stress and protect animal well-being.

Group Activity

Find my cow

Tracks your proximity to a specific animal as you walk through the pen, allowing you to save time in the search and improve efficiency.

Find my cow

Turn insights into improvements.

Ear Tag

Ear Tag

Weighing only 25 grams, the tag obtains the different behaviors of the animals and transmits the information to the gateway, allowing real-time access.

Neck Collar

This advanced tag can detect and analyze micromovements to identify different animal behaviors. The data collected is then seamlessly transmitted to the Farm Network Gateway.

Neck Collar
Farm Network Gateway

Farm Network Gateway

With a reading range of 500 meters, it retrieves data from each animal regularly and reliably and sends it to the Datamars Livestock software.

Keep improving your efficiency and enhancing animal well-being.

Learn more

“The Active Tag solution beats me 3 to 0, especially on problems. It is able to clearly anticipate health problems; 12 hours before they appear, the system notifies you. It has also allowed us to achieve the first insemination within 70-80 days after calving. It works and it is simple to use.”

Adriano Bonacini – Azienda Agricola Vaje (RE)

Datamars Livestock ecosystem

Datamars Livestock Ecosystem: Everything Works Together Seamlessly!

The Datamars Livestock Ecosystem delivers seamless connectivity, automation, and real-time insights across your entire operation.

Every product - including electronic identification tags, EID readers, dairy drafters, static and dynamic (WoW) weighing solutions, and Active Tag - works together through cloud-based software - making farm management easier than ever.

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